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1 min read • Strategy

Networks Work: Viral Marketing as a Tool for Launching Innovations

Fragmented markets call for focused marketing approaches. The word–of–mouth virus has become the most effective tool to spread an innovative product from the avant–garde to everyday users.

1 min read • Strategy

Networks Work: Viral Marketing as a Tool for Launching Innovations

Fragmented markets call for focused marketing approaches. The word–of–mouth virus has become the most effective tool to spread an innovative product from the avant–garde to everyday users.