Submitted by info@doubleip.com on

November 2003

DATE

November 2003

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1 min read • Strategy

Pricing in Downturn Economies

The pricing spiral has begun on a global scale. But how can companies protect themselves from price wars? Arthur D. Little found that offering product and service features that customers are actually willing to pay for is a key element in this.

1 min read • Strategy

Pricing in Downturn Economies

DATE

November 2003

The pricing spiral has begun on a global scale. But how can companies protect themselves from price wars? Arthur D. Little found that offering product and service features that customers are actually willing to pay for is a key element in this.