Rooting Out the Causes of Inefficient Product Creation
Issue 2, 1993

In the decades ahead, successful companies will be those that can develop products with real customer value - and do so fast, consistently, and cost-effectively. Toward this end, most forward-thinking companies have taken initiatives to improve their product creation processes. Among their new tools and techniques have been simultaneous engineering, cross-functional program teams, milestone reviews, and product strategy boards.