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1 min read • Strategy

Scenario Thinking: Planning for the Futures You Want (and the Futures You Just Might Get)

For major multinational corporations that are heavily invested in the way things are now, there is no simple recipe for thinking about futures in which their businesses, and the factors that drive those businesses, will radically change. Even though everyone knows that we are living in a world of rapid, accelerating change, too many companies are planning for a future of "more of the same, more or less." They are anticipating linear, if galloping, change along current paths, when they might be better off preparing for the unexpected: major discontinuities.

1 min read • Strategy

Scenario Thinking: Planning for the Futures You Want (and the Futures You Just Might Get)

For major multinational corporations that are heavily invested in the way things are now, there is no simple recipe for thinking about futures in which their businesses, and the factors that drive those businesses, will radically change. Even though everyone knows that we are living in a world of rapid, accelerating change, too many companies are planning for a future of "more of the same, more or less." They are anticipating linear, if galloping, change along current paths, when they might be better off preparing for the unexpected: major discontinuities.