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1 min read • Consumer goods & retail, Strategy
Smart Growth at Heineken - Managing a Global Brand for Local Relevance. Interview with Anthony Ruys, Chairman of the Executive Board of Heineken N.V.
Heineken was among the first beer brands with a truly global reach, and in recent years the company has followed a very successful growth path. Anthony Ruys outlines Heineken's smart growth strategy. It is all about managing a global brand for local relevance in a responsible way.
1 min read • Consumer goods & retail, Strategy
Smart Growth at Heineken - Managing a Global Brand for Local Relevance. Interview with Anthony Ruys, Chairman of the Executive Board of Heineken N.V.
Heineken was among the first beer brands with a truly global reach, and in recent years the company has followed a very successful growth path. Anthony Ruys outlines Heineken's smart growth strategy. It is all about managing a global brand for local relevance in a responsible way.
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