U-channel retail – Transformation of the retail function toward a new model that is ubiquitous, universal and unique
Issue 1, 2013
Consumer goods & retail

The retail landscape has changed tremendously in recent years, but new business models are still emerging as new customer needs and technological solutions arise, transforming the landscape even further. Tomorrow’s retail function will evolve towards a U-channel model, one that is ubiquitous, universal and unique and that is assembled by the customer. This article provides insights into how companies can capitalize on this new form of retailing.