Viewpoint Achieving Extraordinary Customer Satisfaction: The Renewal of Rover Group
Issue 2, 1993

Rover Group is currently the largest UK-based automobile manufacturer. Its products have included many famous brands, such as Austin, Morris, Triumph, MG, Jaguar, Leyland trucks, Land Rover, and the Rover brand itself. In the early 1970s, the company was effectively owned by the British Government and was called "British Leyland" or "BL."