Viewpoint Evolving the Strategy at Ford
Issue 1, 1991

Of the more than 40 years I have spent with Ford Motor Company all over the world, the last 10 have been the most exciting. The decade of the 1980s brought a massive cultural change at Ford. Our quality strategy steadily evolved from an early emphasis on reducing "things gone wrong" to the objective of achieving total customer satisfaction. At the same time, we moved from "finding and fixing" problems to devising processes that prevent problems.