Viewpoint What Executives Need to Learn
Issue 4, 1990

Executives who understand their work in terms of a flow of information are still a very small minority. Most of us continue to use computers primarily to do things we have always done - that is, to crunch numbers. Information - which means the right knowledge to take effective action - is still something more talked about than used, partly because one cannot simply convert data into information. Data are just one source of information.