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Reports
Issue 1, 2014

“We live in a culture of permanent transformation.”

Audi has been thriving in the luxury car segment. But the company knows that it cannot rest on its laurels. In our interview Rupert Stadler, Audi CEO, talks about the key challenges driving the company such as alternative drive systems, connectivity and the rise of megacities. To solve these...
Automotive, Organization & transformation
Issue 1, 2014

Primium – business models for a privacy-conscious world

Today’s Internet users expect many services to be free of charge. In the current business model intermediaries provide a free service to users, and in exchange they are allowed unfettered access and full control over user data. In a Freemium model, the user pays for enhanced features, the most...
Strategy
Issue 1, 2014

Innovation in the healthcare space

The business model of the pharmaceutical industry is changing fast: The era of blockbuster medications with big margins is over. Instead, patient-centric medication is the way forward. While the industry is still grappling with these facts competition from another side is entering the field: tech...
Healthcare & life sciences, Technology & innovation management
Issue 1, 2014

The birth of Neo-Petronationalism: a new emerging model

In 2013 Mexico approved an ambitious energy reform that ended 70 years of Petronationalism. The country opened its market and now allows private and international investors to participate through a range of contracting models. The authors believe that a successful implementation of the Mexican...
Oil & gas
Issue 2, 2013

Capability Roadmapping – developing the means to an end

Technology roadmaps can be a powerful tool to align research and technology development activities with business aims. However, they are not so helpful when it comes to defining exactly how the company can get there. This article takes the concept of roadmapping one step further, looking at the...
Technology & innovation management
Issue 2, 2013

“Innovative people need room to breathe”

How Roche addresses innovation and new drug launches.
Issue 2, 2013

Opportunities and challenges for Global Deepwater Players

The pace of deepwater drilling has increased by 40 % over the last three years. While technology is a key enabler for deepwater development, players still face many critical challenges and decisions which require close attention if projects are to be delivered successfully. In this article the...
Oil & gas
Issue 2, 2013

Assessing innovation and R&D capabilities across multi-...

Over the last decades most global companies have evolved to organize their innovation efforts through an “open innovation” model with individual research centers. Globalization and mergers & acquisitions have changed these networks, making them more complex to manage successfully. A robust...
Oil & gas, Utilities & alternative energy, Technology & innovation management
Issue 2, 2013

The Creativity Era – a new paradigm for business

The new economic environment combines hypercompetition, faster product lifecycles and more empowered consumers to change the rules of the game for companies wanting to succeed. To meet these challenges a new paradigm for business is emerging – the age where creativity wins. In this article the...
Technology & innovation management
Issue 1, 2013

"The risk of doing nothing is bigger than the risk of...

Mobily is experiencing tremendous growth in revenues and net profit year over year. Nevertheless the company heads for new strategic goals and new business areas. We spoke to the CEO about his plan.