Digitization: Do or Die!
by Clemens Schwaiger, Javier Serra
Arthur D. Little EU5 Media Flow of Funds 2014

The objective of this report is to enable media corporations to identify opportunities for vertical or horizontal integration, as well as to guide portfolio optimizations and go to market strategy. Financial investors will be able to identify the most attractive market segments and acquisition targets. Policy makers can identify areas where excessive value capture is leading to economic imbalances during the transformation. Academia can build on a strong base of data and a framework, which can be used to deepen research into the transformation of individual segments of the media industry.