How to create breakthroughs in nine months
by Daniel Roos, Rick Eagar, Sohrab Kazemahvazi, Sigvald Harryson, Shahin Zarabi
Build fast and effective capabilities to deliver breakthroughs with The Breakthrough Factory™

It is especially difficult for mature companies with technically complex and long-lifecycle products, for which conventional R&D programs often fail to meet "breakthrough" expectations. However, there are ways to break out of the deadlock. In this Viewpoint we explore key success factors and examples in which companies have solved grand industry challenges and produced industry breakthroughs fast and cost efficiently using the Breakthrough Factory™ concept.