Spinning the Wheel Online
by Fabrizio Arena, Rosa Meckseper, Nahil Hedayati, Katharina Traeger, Astrid Busse
Online Transformation in the Automobile Industry

Experience shows though, that the digital transformation potential is not fully tapped yet. In our study “Spinning the Wheel  Online”, experts of Arthur D. Little analyzed eight international markets, how online experience of customers influence the behavior in dealing with traditional automotive sales channels – as well as the latest strategies of manufacturers (OEMs and OES), dealers  and workshops addressing these changes. You will find five core recommendations how to improve your sales strategy respectively.