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Creating a Product Strategy

Surely every business has a product strategy - right? Wrong! A product strategy is much more than a list of specific product actions over time. It is an explicit route-map designed to guide a company in its efforts to develop and market products that build sustainable competitive advantage and meet...

Core-Technology-Based Management: The Next Japanese

Intensifying competition - driven in part by the worldwide economic slowdown - is forcing Japanese companies to abandon their "copycat" or "me-too" strategies and adopt new Western-style strategies based on proprietary technologies. In the past, Japanese competitive advantage arose from superb...

Trust and Cooperation: The Payoff from a Great Place to Work

When Robert McDermott took over as CEO of USAA, he inherited an underperforming auto and casualty insurer that satisfied none of its major stakeholders - customers, owners, or employees. Service was often shoddy, and the turnover rate among its largely female clerical staff was nearly 50 percent a...

An Eye on Disclosure: The EC's Eco-Management and

"... Whereas the provision of information to the public, by companies, on the environmental aspects of their activities is an essential element of good environmental management and a response to the growing interest of the public in information on this subject..."Official Journal of the European...

Integrated Design and Manufacturing in Japan

In 1991 I spent four months in Japan visiting companies to study how they use computers in the design of their products. My goals were to determine the outlines of the product development process; to find out what computer tools are in use and where they come from; to learn how the needs of...

The Role of Government in Fostering Innovation

The powerful role traditionally played by governments in fostering private-sector innovation is now expanding, and savvy companies are taking full advantage of a wide range of governmental support, both traditional and new.

Viewpoint Discontinuous Improvement: Five Catapulting Ideas

National and regional economies, like individual enterprises, cannot maintain positions of leadership by conducting business as usual. Nor can they, once they've slipped, regain leadership by imitating the current leader. Imitators seldom if ever catch up to those they imitate. While they are busy...

Lessons From Product Juggernauts

When the shouting is over, one fact is clear: what differentiates perennially great companies from others is the products they sell. Some companies generate a never-ending stream of products that are appealing to customers and profitable to produce. Other companies achieve product innovation in...

Realising the Power of Technology

Companies everywhere are concerned that the return on their investment in technology development (which includes R...

Viewpoint Multimedia Technology: Social Issues and

Within the next decade, many of us will be able to turn on our digital television sets and receive programming that is tailored to our individual interests - as well as interactive access to worldwide databases and communications. Maintenance technicians will be able to rotate a picture of a...