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Innovation: What’s New?
Arthur D. Little’s latest report entitled ‘The New Face of Innovation’ identifies five new advances in the innovation practice: adoption of design thinking, the Tsunami of co-creation, strategically choosing to capture value rather than creating it, closer value-chain collaboration leading to faster innovation and inclusive probing of uncertain futures via lead users.
Arthur D. Little’s latest report entitled ‘The New Face of Innovation’ identifies five new advances in the innovation practice: adoption of design thinking, the Tsunami of co-creation, strategically choosing to capture value rather than creating it, closer value-chain collaboration leading to faster innovation and inclusive probing of uncertain futures via lead users.