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Looking Under the Hood of the Internet

Over the last decade, the nature of the traffic for which the Internet and its ecosystem was initially developed has fundamentally changed. Next-generation content and applications are being designed all the time, but there are some hidden bottlenecks preventing these from achieving their full value creation potential. The Internet has effectively become a new media platform as its usage has shifted to richer types of content, particularly streaming video. As a media platform, the quality of delivery has become an important business issue that needs to be solved so that it can deliver its potential added value – for end users as well as for businesses. In this article the authors lay out different ways how this issue might be tackled.

Over the last decade, the nature of the traffic for which the Internet and its ecosystem was initially developed has fundamentally changed. Next-generation content and applications are being designed all the time, but there are some hidden bottlenecks preventing these from achieving their full value creation potential. The Internet has effectively become a new media platform as its usage has shifted to richer types of content, particularly streaming video. As a media platform, the quality of delivery has become an important business issue that needs to be solved so that it can deliver its potential added value – for end users as well as for businesses. In this article the authors lay out different ways how this issue might be tackled.