1 min read • Consumer goods & retail
Feed the Lion
FMCG Opportunities and Challenges in Africa
In this paper, we have identified countries within the African continent that have the potential to yield above average returns for FMCG companies, using a two-tiered screening process. Furthermore, we have highlighted the unique consumer characteristics and market dynamics of the selected countries along with some key challenges that warrant consideration for FMCG companies.
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In this paper, we have identified countries within the African continent that have the potential to yield above average returns for FMCG companies, using a two-tiered screening process. Furthermore, we have highlighted the unique consumer characteristics and market dynamics of the selected countries along with some key challenges that warrant consideration for FMCG companies.
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