Arthur D. Little supported a leading packaging company in building group-wide strategic marketing capabilities to enable the organization to realize growth opportunities and achieve growth excellence
Our client wanted to launch a growth-accelerator initiative to speed up organic growth. The aim was to build group-wide, end-to-end strategic marketing capabilities to enable the organization to find growth opportunities (“where to play”), develop segment-specific value propositions and product/innovation roadmaps (“how to play”), and execute through a targeted and impactful go-to-market strategy and implementation roadmap.
We developed a growth-accelerator toolbox including 12 modules (e.g., market segmentation, technology scan, value proposition, product roadmap, business plan, go-to-market strategy) to build the relevant capabilities.
To gain tangible insight and give impulse to idea generation, we organized best-practice visits to companies in Europe, Asia and North America to share learnings/experience from growth initiatives.
We then set up a growth-accelerator training program and approach to facilitate capability building, and furthermore, defined required preconditions and a pragmatic rollout approach to replicate growth-accelerator projects in the organization.
Our client received the growth-accelerator toolbox, including 12 modules with a step-by-step approach and templates per module, a case study based on the growth-accelerator pilot project, and a pragmatic project management guide.
The training program was tailored for different target groups (e.g., management, project manager, team members). For the roll-out program we built in next growth projects and communication.
The best-practice insight and learnings from the pilot were also integrated into the toolbox, training approach and roll-out.