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Thu, 11/26/2009 - 15:05

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1 min read •

Putting patients at the center of a new biopharma business model

The pharmaceutical industry is suffering. Expiring patents, increasing demands from regulators and decreasing healthcare budgets are putting companies under pressure, and the industry has to walk a narrow tightrope between keeping profitability up and quickly developing attractive medications. As patients are increasingly well informed, organized and powerful, a novel approach that some companies are looking into is patient-centrism. This means integrating patient inputs in each stage of the value chain, from drug development through commercialization to lifecycle management. We carried out 50 in-depth interviews with industry experts to find out how this new model can hold the future for the bio pharma business.

1 min read •

Putting patients at the center of a new biopharma business model

The pharmaceutical industry is suffering. Expiring patents, increasing demands from regulators and decreasing healthcare budgets are putting companies under pressure, and the industry has to walk a narrow tightrope between keeping profitability up and quickly developing attractive medications. As patients are increasingly well informed, organized and powerful, a novel approach that some companies are looking into is patient-centrism. This means integrating patient inputs in each stage of the value chain, from drug development through commercialization to lifecycle management. We carried out 50 in-depth interviews with industry experts to find out how this new model can hold the future for the bio pharma business.