Arthur D. Little and Exane BNP Paribas: 4G LTE is a must have won’t be enough to restore pricing power in European mobile industry

The 12th edition of the joint annual telecoms report from Arthur D. Little and Exane BNP Paribas has revealed that although moving to 4G LTE is a no-brainer for European telecoms operators, it is unlikely to restore better pricing conditions in the European mobile industry. Didier Levy, Director of Arthur D. Little’s TIME Practice, is quoted as saying “4G will be a commercial success in Europe but is unlikely to restore pricing power in the industry. To deliver business growth there are a number of innovation areas European operators should focus on, including introducing shared data plans which are already successful in the US.”

Arthur D. Little and Exane BNP Paribas: 4G LTE is a must have won’t be enough to restore pricing power in European mobile industry

The 12th edition of the joint annual telecoms report from Arthur D. Little and Exane BNP Paribas has revealed that although moving to 4G LTE is a no-brainer for European telecoms operators, it is unlikely to restore better pricing conditions in the European mobile industry. Didier Levy, Director of Arthur D. Little’s TIME Practice, is quoted as saying “4G will be a commercial success in Europe but is unlikely to restore pricing power in the industry. To deliver business growth there are a number of innovation areas European operators should focus on, including introducing shared data plans which are already successful in the US.”