Fareeda is a Principal based in the US and a member of the firm’s global Telecommunications, Information Technology, Media & Electronics (TIME) practice.

Fareeda is an experienced innovation consultant with a special interest in digital products and services. Her extensive experience with innovators of all sizes has taught her to treat each innovation opportunity as a gateway to remake a client’s future. 

Prior to joining Arthur D. Little, Fareeda led MAG's Innovation practice for 6 years, authoring research on the impact of Gen Z and Millennials on Digital Consumer Media and Products. She has worked with top 5 TV networks and publishers to develop and launch transformational products and services, including a national streaming network. Her client work reflects the multi-faceted nature of innovation, spanning ideation and vision, market entry strategy, and competitor and consumer profiling. 

In addition to media clients, other industries facing digital dilemmas have benefited from Fareeda’s expertise, including leading Financial Services, Aerospace, and Logistics companies. After four years at Morgan Stanley specializing in internal strategy and M&A, Fareeda led Digital Strategy at PureGrowth Consulting, advising on comprehensive brand and product innovation. She currently advises several startups and nonprofits looking to connect with consumers in innovative ways.

Fareeda earned her MBA from Stanford University, including coursework in New Media at Stanford’s Design School. She holds a BA (Summa Cum Laude) from Columbia University.