Francesco Marsella

Managing Partner

Global Practice Leader, Strategy & Organization

Education

SDA Bocconi Milan
Master of Business Administration (MBA)
Università La Sapienza Roma
Master’s Degree in Engineering
ESADE Business School
Visiting Student

Past Experience

Atlantia Group
Project Manager

Francesco is a Partner at Arthur D. Little, based in our Rome office, and leads Arthur D. Little’s Global Strategy & Organization practice. He’s also the leader of the marketing & sales center of competence of the Automotive and Manufacturing Goods Practice.

Since joining Arthur D. Little in 2007, Francesco has served clients throughout Europe, supporting leading automotive OEMs on strategic and growth-related projects and large-business transformation programs.

His expertise ranges from customer experience and digital marketing to pricing, and from go-to-market strategy and market-coverage optimization to performance improvement.

Francesco began his carrier in the travel & transportation industry, working at Atlantia Group as a project manager.

Francesco holds a Master of Business Administration at SDA Bocconi in Milan, visiting student at ESADE Business School in Barcelona, and a Master’s Degree in Engineering at Rome University “La Sapienza”.

Recent Publications

Act now for full digital transformation of air traffic control
Leveraging COVID-19 crisis for more efficient, sustainable, and effective business models for ANSPs.
Making the drone revolution a reality
How to enable the drone economy faster while overcoming major obstacles
Design the information-driven enterprise
Is your organization ready for the information-driven transformation ? As the digital transformation accelerates, companies are speeding up their efforts to unleash the benefits of data across their different businesses and departments. Undertaking a comprehensive information-driven transformation requires developing the organizational capabilities that enable better decision making and realizing the full value of data.
The Company of Tomorrow
The COVID-19 crisis hit the world as this edition of Prism was in preparation. Needless to say, the outlook for business, at least in the short term, has changed radically in just a few weeks. Nevertheless, it’s becoming increasingly clear that one effect of the crisis has been acceleration of trends that were already there, such as virtualization of the workplace, further penetration of digital technologies (for example, AI and the IoT), and “asset-light” business models that make businesses more responsive and resilient to rapid shocks.
Aviation year zero – The future is reinvention
It is clear to all that COVID-19 has dealt a devastating blow to the aviation industry. However, while the pre-crisis industry was still thriving from the waves of globalization and commoditization of travel, it was already facing threats such as environmental pressures, unbalanced profit sharing along the value chain, and multiple constraints on operational and business agility. The recovery phase will be extremely challenging, and we believe future growth will involve nothing less than reinvention of the industry.

Francesco is a Partner at Arthur D. Little, based in our Rome office, and leads Arthur D. Little’s Global Strategy & Organization practice. He’s also the leader of the marketing & sales center of competence of the Automotive and Manufacturing Goods Practice.

Since joining Arthur D. Little in 2007, Francesco has served clients throughout Europe, supporting leading automotive OEMs on strategic and growth-related projects and large-business transformation programs.

His expertise ranges from customer experience and digital marketing to pricing, and from go-to-market strategy and market-coverage optimization to performance improvement.

Francesco began his carrier in the travel & transportation industry, working at Atlantia Group as a project manager.

Francesco holds a Master of Business Administration at SDA Bocconi in Milan, visiting student at ESADE Business School in Barcelona, and a Master’s Degree in Engineering at Rome University “La Sapienza”.

Recent Publications

Act now for full digital transformation of air traffic control
Leveraging COVID-19 crisis for more efficient, sustainable, and effective business models for ANSPs.
Making the drone revolution a reality
How to enable the drone economy faster while overcoming major obstacles
Design the information-driven enterprise
Is your organization ready for the information-driven transformation ? As the digital transformation accelerates, companies are speeding up their efforts to unleash the benefits of data across their different businesses and departments. Undertaking a comprehensive information-driven transformation requires developing the organizational capabilities that enable better decision making and realizing the full value of data.
The Company of Tomorrow
The COVID-19 crisis hit the world as this edition of Prism was in preparation. Needless to say, the outlook for business, at least in the short term, has changed radically in just a few weeks. Nevertheless, it’s becoming increasingly clear that one effect of the crisis has been acceleration of trends that were already there, such as virtualization of the workplace, further penetration of digital technologies (for example, AI and the IoT), and “asset-light” business models that make businesses more responsive and resilient to rapid shocks.
Aviation year zero – The future is reinvention
It is clear to all that COVID-19 has dealt a devastating blow to the aviation industry. However, while the pre-crisis industry was still thriving from the waves of globalization and commoditization of travel, it was already facing threats such as environmental pressures, unbalanced profit sharing along the value chain, and multiple constraints on operational and business agility. The recovery phase will be extremely challenging, and we believe future growth will involve nothing less than reinvention of the industry.

More About Francesco
  • SDA Bocconi Milan
    Master of Business Administration (MBA)
  • Università La Sapienza Roma
    Master’s Degree in Engineering
  • ESADE Business School
    Visiting Student
  • Atlantia Group
    Project Manager