Arthur D. Little has led a number of Web 2.0 projects. One of the lessons learned out of these projects is that Web 2.0 is not only gaining speed in the US but also in Europe. Recent deals, such as the acquisition of MySpace by the News Corporation, the acquisition of myvideo.de by ProSiebenSat1, the partnership between Soonr and Swisscom or the success of Jajah.at, are just a few examples of the rising importance of new Web applications all over the world.
In our white paper, we show the most important trends driving Web applications, detail our view of Web 2.0, analyse the underlying business models and show the implications of the "New Web" on the TIME industries.