Rocío Castedo

Principal

Areas of Focus

Education

Universidad de Valladolid
MsC. in Industrial Engineer
IE Business School
MBA

Past Experience

Accenture
Digital strategy

Rocío is a Principal at Arthur D. Little based in our Madrid office and is a member of our global Financial Services and TIM practices.

Rocío started her career carrying out digital projects in the insurance and banking industries for Accenture. Then, after completing her MBA at IE Business School, she decided to undertake projects with a more relevant strategic component and joined Arthur D. Little.

In Arthur D. Little, she develops strong technology and innovation capabilities and complex program management skills around strategy, digital, operational transformations, and M&A areas.

With +15 years of professional experience in consulting, her work focuses today mainly on insurers, banks, but also utilities, and telecoms across Europe and the Americas.

Rocío loves spending time outdoors with her kids and enjoying the sea.

Recent Publications

A train not to miss!
Financial services
A train not to miss!
Rocío Castedo, Florian Forst
Recent behavioral and regulatory changes have transformed how customers engage with banks, fundamentally modifying customer expectations and increasing digital transactions. Moreover, competition is intensifying, with new digital players delighting customers while exploiting technology advances and the absence of a physical network. This Viewpoint explores innovative ways incumbent banks can overcome the limitations of their current core banking system as well as how they can define and execute a lasting strategy.
Find out more
Better together
Financial services
Better together
Raimundo Cisneros, Salman Ali, Rocío Castedo
Fraud is big business, costing the global economy an estimated US $5 trillion per annum, according to a report by Crowe and the Centre for Counter Fraud Studies. It is a problem no one can afford to ignore, as businesses and consumers struggle with the direct cost and associated disruption to economic life. Most worryingly, the incidence of fraud has increased as a result of mass digital adoption during COVID-19. This Viewpoint explains why a business-as-usual approach to managing fraud simply won’t do.
Find out more
Financial services
Bold choices ahead – transforming banks to win
Philippe A. De Backer, Utku Öz, Rocío Castedo
Find out more
Financial services: Banking on change – Transformation or failure?
Philippe A. De Backer, Rocío Castedo
Prior to COVID-19, banking was already under pressure from technology-enabled disruption, greater regulation and an ultra-low-interest-rate environment. The pandemic accelerates these trends, increasing the need for transformative change. How can banks achieve this? This article outlines the three imperatives for banks moving forward – and the consequences if they fail to transform sufficiently rapidly. Before the advent of COVID-19, the banking industry was already under pressure from three trends – technology, regulation, and the macroeconomic environment:
Find out more
Legacy transformation dilemma
Rocío Castedo
Digital competitors have raised the bar and are forcing incumbents from virtually every industry into huge transformation programs. To win this race for digitalization, incumbents are investing vast amounts of resources into multi-year programs that require them to change the engine with the train still rolling. This requires executive teams to manage many challenges and produce multiple results that are either different than expected or diluted.
Find out more

Rocío is a Principal at Arthur D. Little based in our Madrid office and is a member of our global Financial Services and TIM practices.

Rocío started her career carrying out digital projects in the insurance and banking industries for Accenture. Then, after completing her MBA at IE Business School, she decided to undertake projects with a more relevant strategic component and joined Arthur D. Little.

In Arthur D. Little, she develops strong technology and innovation capabilities and complex program management skills around strategy, digital, operational transformations, and M&A areas.

With +15 years of professional experience in consulting, her work focuses today mainly on insurers, banks, but also utilities, and telecoms across Europe and the Americas.

Rocío loves spending time outdoors with her kids and enjoying the sea.

Recent Publications

A train not to miss!
Financial services
A train not to miss!
Rocío Castedo, Florian Forst
Recent behavioral and regulatory changes have transformed how customers engage with banks, fundamentally modifying customer expectations and increasing digital transactions. Moreover, competition is intensifying, with new digital players delighting customers while exploiting technology advances and the absence of a physical network. This Viewpoint explores innovative ways incumbent banks can overcome the limitations of their current core banking system as well as how they can define and execute a lasting strategy.
Find out more
Better together
Financial services
Better together
Raimundo Cisneros, Salman Ali, Rocío Castedo
Fraud is big business, costing the global economy an estimated US $5 trillion per annum, according to a report by Crowe and the Centre for Counter Fraud Studies. It is a problem no one can afford to ignore, as businesses and consumers struggle with the direct cost and associated disruption to economic life. Most worryingly, the incidence of fraud has increased as a result of mass digital adoption during COVID-19. This Viewpoint explains why a business-as-usual approach to managing fraud simply won’t do.
Find out more
Financial services
Bold choices ahead – transforming banks to win
Philippe A. De Backer, Utku Öz, Rocío Castedo
Find out more
Financial services: Banking on change – Transformation or failure?
Philippe A. De Backer, Rocío Castedo
Prior to COVID-19, banking was already under pressure from technology-enabled disruption, greater regulation and an ultra-low-interest-rate environment. The pandemic accelerates these trends, increasing the need for transformative change. How can banks achieve this? This article outlines the three imperatives for banks moving forward – and the consequences if they fail to transform sufficiently rapidly. Before the advent of COVID-19, the banking industry was already under pressure from three trends – technology, regulation, and the macroeconomic environment:
Find out more
Legacy transformation dilemma
Rocío Castedo
Digital competitors have raised the bar and are forcing incumbents from virtually every industry into huge transformation programs. To win this race for digitalization, incumbents are investing vast amounts of resources into multi-year programs that require them to change the engine with the train still rolling. This requires executive teams to manage many challenges and produce multiple results that are either different than expected or diluted.
Find out more

More About Rocío
  • Universidad de Valladolid
    MsC. in Industrial Engineer
  • IE Business School
    MBA
  • Accenture
    Digital strategy