Masayuki Aou

Principal

Education

Tokyo Institute of Technology
Bachelor of Mechanical Engineering

Past Experience

Nissan Motor Company

Masayuki is a member of the AMG practice and is based in the Tokyo office.

He has extensive experience in projects involving corporate strategy, business growth strategy, R&D strategy, profit improvement, and operational reform, mainly in the automotive, auto parts, and chemical/materials manufacturing industries. 

In recent years, he has been focusing on business growth strategies, new business planning, organizational and operational reforms, and alliance strategies that capture the changes in the automotive industry, such as "carbon neutrality" and "electrification".

He convert the potential of technology into business value and drive clients' business transformation in terms of a long-term perspective on a side-by-side support.
 

Recent Publications

Will Chinese EV start-ups reshape the automotive industry?
With Chinese regulators’ stimulation policy, a number of EV start-up companies have been set up since 2015. Many of them aim to launch EV products with high levels of artificial intelligence, connectivity and autonomous driving technology. In this viewpoint, Arthur D. Little reviews major players’ product offerings, highlighting sales and aftersales services, market performance, major challenges and implications for the future.

Masayuki is a member of the AMG practice and is based in the Tokyo office.

He has extensive experience in projects involving corporate strategy, business growth strategy, R&D strategy, profit improvement, and operational reform, mainly in the automotive, auto parts, and chemical/materials manufacturing industries. 

In recent years, he has been focusing on business growth strategies, new business planning, organizational and operational reforms, and alliance strategies that capture the changes in the automotive industry, such as "carbon neutrality" and "electrification".

He convert the potential of technology into business value and drive clients' business transformation in terms of a long-term perspective on a side-by-side support.
 

Recent Publications

Will Chinese EV start-ups reshape the automotive industry?
With Chinese regulators’ stimulation policy, a number of EV start-up companies have been set up since 2015. Many of them aim to launch EV products with high levels of artificial intelligence, connectivity and autonomous driving technology. In this viewpoint, Arthur D. Little reviews major players’ product offerings, highlighting sales and aftersales services, market performance, major challenges and implications for the future.

More About Masayuki
  • Tokyo Institute of Technology
    Bachelor of Mechanical Engineering
  • Nissan Motor Company