1 min read • viewpoint

Setting priorities in the crisis

How focusing on the "basics" makes a difference

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Since 1997, Arthur D. Little has been investigating the common factors that underpin the exceptional performance of six global companies. Revisiting these companies during the current crisis, we have established that the findings we made during the recession of the early 2000s still hold true, supporting the hypothesis that focusing on the "basics" can make the difference.

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