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Francesco Marsella

Partner

Managing Partner, Global Practice Leader, Strategy & Organization

Francesco leads the marketing & sales center of competence of the Automotive practice, helping clients on growth-related projects and business transformation programs.

Areas of Focus

Education

SDA Bocconi Milan
Master of Business Administration (MBA)
Università La Sapienza Roma
Master’s Degree in Engineering
ESADE Business School
Visiting Student

Past Experience

Atlantia Group
Project Manager

Main Title Secondary - For Display Purposes
Managing Partner

Francesco is a Partner at Arthur D. Little, based in our Rome office, and leads Arthur D. Little’s Global Strategy & Organization practice. He’s also the leader of the marketing & sales center of competence of the Automotive and Manufacturing Goods Practice.

Since joining Arthur D. Little in 2007, Francesco has served clients throughout Europe, supporting leading automotive OEMs on strategic and growth-related projects and large-business transformation programs.

His expertise ranges from customer experience and digital marketing to pricing, and from go-to-market strategy and market-coverage optimization to performance improvement.

Francesco began his carrier in the travel & transportation industry, working at Atlantia Group as a project manager.

Francesco holds a Master of Business Administration at SDA Bocconi in Milan, visiting student at ESADE Business School in Barcelona, and a Master’s Degree in Engineering at Rome University “La Sapienza”.

Optimistic global CEOs focus on people and skills in an AI future
Optimistic global CEOs focus on people and skills in an AI future
Embracing the opportunities that artificial intelligence (AI) and talent together can unlock, CEOs are looking beyond the current instability, and increasingly confident about the future prospects for their organizations and the wider economy. Two-thirds are highly positive about the global outlook over the next three to five years, a major increase from 2023. Given that global tensions have worsened over the last 12 months, with conflict in the Middle East, disruptions to Red Sea supply chains, and the continuing war in Ukraine, this optimism is dramatic and heartening.
Find out more
Positive in an uncertain world: Confident CEOs reskill companies for AI-driven growth
Positive in an uncertain world: Confident CEOs reskill companies for AI-driven growth
Find out more
Embracing uncertainty, driving growth
Embracing uncertainty, driving growth
A crisis is an opportunity riding a dangerous wind, according to a Chinese proverb – and the world is currently beset with crises. The global pandemic, climate change, and unprecedented geopolitical volatility have provided a wake-up call to all organizations, bringing a long-lasting era of worldwide economic growth to a close.
Find out more
Time to renew your pilot’s license?
Time to renew your pilot’s license?
Find out more
TURNING TURMOIL TO ADVANTAGE: HOW CEOS ARE NAVIGATING CHANGE TO DRIVE GROWTH
Turning Turmoil to Advantage: How CEOs Are Navigating Change to Drive Growth
Find out more
Postal operators: The need for transformation and corresponding strategic moves
Travel & transportation
Postal operators: The need for transformation and corresponding strategic moves
Francesco Marsella, François Deneux, Yuma Ito, Maximilian Scherr
From the first horse-drawn couriers to drone delivery via creating the “penny black” stamp, the automation of sorting, and so on, postal operators (“posts”) have always adapted. Moreover, given their public service spirit, they have shown great resilience to unforeseen obstacles. This explains their longevity. But digitalization of the economy is changing the context of posts — in a positive way as e-commerce increases but negatively as mail and retail networks use declines.
Find out more
Travel & transportation
Act now for full digital transformation of air traffic control
Francesco Marsella, Greg Smith, Andrea Visentin, Dr. Michael Eiden
Leveraging COVID-19 crisis for more efficient, sustainable, and effective business models for ANSPs.
Find out more
Travel & transportation
Making the drone revolution a reality
Francesco Marsella, Andrea Visentin, Vadim Panarin
How to enable the drone economy faster while overcoming major obstacles
Find out more
Design the information-driven enterprise
Mario Nico, Francesco Marsella, Dr. Dario Garante, Dr. Michael Eiden
Is your organization ready for the information-driven transformation ? As the digital transformation accelerates, companies are speeding up their efforts to unleash the benefits of data across their different businesses and departments. Undertaking a comprehensive information-driven transformation requires developing the organizational capabilities that enable better decision making and realizing the full value of data.
Find out more
The Company of Tomorrow
Shinichi Akayama, Ralf Baron, Dr. Raymond Khoury, Michael Kolk, Thomas Kuruvilla, Francesco Marsella, Greg Smith, Ben van der Schaaf
The COVID-19 crisis hit the world as this edition of Prism was in preparation. Needless to say, the outlook for business, at least in the short term, has changed radically in just a few weeks. Nevertheless, it’s becoming increasingly clear that one effect of the crisis has been acceleration of trends that were already there, such as virtualization of the workplace, further penetration of digital technologies (for example, AI and the IoT), and “asset-light” business models that make businesses more responsive and resilient to rapid shocks.
Find out more
Travel & transportation
Aviation year zero – The future is reinvention
Mathieu Blondel, Francesco Marsella
It is clear to all that COVID-19 has dealt a devastating blow to the aviation industry. However, while the pre-crisis industry was still thriving from the waves of globalization and commoditization of travel, it was already facing threats such as environmental pressures, unbalanced profit sharing along the value chain, and multiple constraints on operational and business agility. The recovery phase will be extremely challenging, and we believe future growth will involve nothing less than reinvention of the industry.
Find out more
Aerospace & defense
Interview: Using innovation to create sustainable growth
Francesco Marsella, Giancarlo Agresti, Andrea Visentin
An interview with Alessandro Profumo, CEO, Leonardo S.p.A.(formerly Finmeccanica Group S.p.A.) Francesco Marsella, Giancarlo Agresti, Andrea Visentin Alessandro Profumo is the chief executive officer of Leonardo S.p.A., a role he has held since May 16, 2017. He has also been the honorary chairman of AIAD (the Italian Industries Federation for Aerospace, Defense and Security) since July 2017 and chairman of the Fondazione Ricerca & Imprenditorialità since February 2018.
Find out more

Francesco is a Partner at Arthur D. Little, based in our Rome office, and leads Arthur D. Little’s Global Strategy & Organization practice. He’s also the leader of the marketing & sales center of competence of the Automotive and Manufacturing Goods Practice.

Since joining Arthur D. Little in 2007, Francesco has served clients throughout Europe, supporting leading automotive OEMs on strategic and growth-related projects and large-business transformation programs.

His expertise ranges from customer experience and digital marketing to pricing, and from go-to-market strategy and market-coverage optimization to performance improvement.

Francesco began his carrier in the travel & transportation industry, working at Atlantia Group as a project manager.

Francesco holds a Master of Business Administration at SDA Bocconi in Milan, visiting student at ESADE Business School in Barcelona, and a Master’s Degree in Engineering at Rome University “La Sapienza”.

Optimistic global CEOs focus on people and skills in an AI future
Optimistic global CEOs focus on people and skills in an AI future
Embracing the opportunities that artificial intelligence (AI) and talent together can unlock, CEOs are looking beyond the current instability, and increasingly confident about the future prospects for their organizations and the wider economy. Two-thirds are highly positive about the global outlook over the next three to five years, a major increase from 2023. Given that global tensions have worsened over the last 12 months, with conflict in the Middle East, disruptions to Red Sea supply chains, and the continuing war in Ukraine, this optimism is dramatic and heartening.
Find out more
Positive in an uncertain world: Confident CEOs reskill companies for AI-driven growth
Positive in an uncertain world: Confident CEOs reskill companies for AI-driven growth
Find out more
Embracing uncertainty, driving growth
Embracing uncertainty, driving growth
A crisis is an opportunity riding a dangerous wind, according to a Chinese proverb – and the world is currently beset with crises. The global pandemic, climate change, and unprecedented geopolitical volatility have provided a wake-up call to all organizations, bringing a long-lasting era of worldwide economic growth to a close.
Find out more
Time to renew your pilot’s license?
Time to renew your pilot’s license?
Find out more
TURNING TURMOIL TO ADVANTAGE: HOW CEOS ARE NAVIGATING CHANGE TO DRIVE GROWTH
Turning Turmoil to Advantage: How CEOs Are Navigating Change to Drive Growth
Find out more
Postal operators: The need for transformation and corresponding strategic moves
Travel & transportation
Postal operators: The need for transformation and corresponding strategic moves
Francesco Marsella, François Deneux, Yuma Ito, Maximilian Scherr
From the first horse-drawn couriers to drone delivery via creating the “penny black” stamp, the automation of sorting, and so on, postal operators (“posts”) have always adapted. Moreover, given their public service spirit, they have shown great resilience to unforeseen obstacles. This explains their longevity. But digitalization of the economy is changing the context of posts — in a positive way as e-commerce increases but negatively as mail and retail networks use declines.
Find out more
Travel & transportation
Act now for full digital transformation of air traffic control
Francesco Marsella, Greg Smith, Andrea Visentin, Dr. Michael Eiden
Leveraging COVID-19 crisis for more efficient, sustainable, and effective business models for ANSPs.
Find out more
Travel & transportation
Making the drone revolution a reality
Francesco Marsella, Andrea Visentin, Vadim Panarin
How to enable the drone economy faster while overcoming major obstacles
Find out more
Design the information-driven enterprise
Mario Nico, Francesco Marsella, Dr. Dario Garante, Dr. Michael Eiden
Is your organization ready for the information-driven transformation ? As the digital transformation accelerates, companies are speeding up their efforts to unleash the benefits of data across their different businesses and departments. Undertaking a comprehensive information-driven transformation requires developing the organizational capabilities that enable better decision making and realizing the full value of data.
Find out more
The Company of Tomorrow
Shinichi Akayama, Ralf Baron, Dr. Raymond Khoury, Michael Kolk, Thomas Kuruvilla, Francesco Marsella, Greg Smith, Ben van der Schaaf
The COVID-19 crisis hit the world as this edition of Prism was in preparation. Needless to say, the outlook for business, at least in the short term, has changed radically in just a few weeks. Nevertheless, it’s becoming increasingly clear that one effect of the crisis has been acceleration of trends that were already there, such as virtualization of the workplace, further penetration of digital technologies (for example, AI and the IoT), and “asset-light” business models that make businesses more responsive and resilient to rapid shocks.
Find out more
Travel & transportation
Aviation year zero – The future is reinvention
Mathieu Blondel, Francesco Marsella
It is clear to all that COVID-19 has dealt a devastating blow to the aviation industry. However, while the pre-crisis industry was still thriving from the waves of globalization and commoditization of travel, it was already facing threats such as environmental pressures, unbalanced profit sharing along the value chain, and multiple constraints on operational and business agility. The recovery phase will be extremely challenging, and we believe future growth will involve nothing less than reinvention of the industry.
Find out more
Aerospace & defense
Interview: Using innovation to create sustainable growth
Francesco Marsella, Giancarlo Agresti, Andrea Visentin
An interview with Alessandro Profumo, CEO, Leonardo S.p.A.(formerly Finmeccanica Group S.p.A.) Francesco Marsella, Giancarlo Agresti, Andrea Visentin Alessandro Profumo is the chief executive officer of Leonardo S.p.A., a role he has held since May 16, 2017. He has also been the honorary chairman of AIAD (the Italian Industries Federation for Aerospace, Defense and Security) since July 2017 and chairman of the Fondazione Ricerca & Imprenditorialità since February 2018.
Find out more

More About Francesco
  • SDA Bocconi Milan
    Master of Business Administration (MBA)
  • Università La Sapienza Roma
    Master’s Degree in Engineering
  • ESADE Business School
    Visiting Student
  • Atlantia Group
    Project Manager