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Flat fee offerings are emerging for voice, data and for multimedia services in many countries around the world. As flat fee offers become increasingly aggressive, it can be observed that they cause severe quality problems for all customers consuming voice, data or multimedia services due to congestion in the networks. Therefore, any pricing move is not merely a pricing move but must be accompanied by means which go beyond a cost reduction strategy. In this article we highlight the main infrastructure issues for a mobile operator and how they could be overcome.