Growth-strategy development for a leading global defense and security player
Determine which other industry sectors would be interesting for a leading global defense and security player looking to broaden its client portfolio and subsequently develop a growth strategy.
The project consisted of two phases:
- Growth-fields mapping: Determining a “window of opportunity” and creating a broad mind map in which 350 ideas in 13 growth fields were identified
- Opportunity identifications & assessment of commercial potential: Scoping the project into two growth areas, verifying ideas with experts in the field, quantifying the validated opportunities in terms of business impact and setting up a high-level market introduction plan for the most promising opportunities
We surpassed the client’s expectations, finding and validating eight business opportunities with calculation of potential revenues and development of a market introduction plan, eventually generating four concrete business leads.
The Arthur D. Little team really goes the extra mile and does not leave until the results have materialized. - Commercial & BD director