In this feature article about whether telcos should hire a chief data officer (CDO) to manage their Big Data strategies, Arthur D. Little manager Vikram Gupta is quoted on his views that organizations should embrace this new job description. He says that a CDO dedicated to mining, analyzing and management of data, as well as coordinating its use across the organization, is important for tapping the power of Big Data. ADL principal Shinichi Akayama is also quoted, stating how a lot of unrealistic hype has been created around Big Data and its monetary value to telcos, as payoffs from exploiting Big Data do not come easy. He warns that organizations will need to expect a lot of work once a Big Data platform has been introduced. However, he believes embracing Big Data as a strategy will help the operations of the organization considerably.