1 min read •

Chinese prepare to attack

The development of Chinese automobile-manufacturers from local to global suppliers is based on a sophisticated strategy, says Marc Winterhoff, Director and leader of the Automotive Practice at Arthur D. Little.First and foremost they schedule to become market leaders in their own country, then appear on the emerging markets with a focus on lower price segments. Finally the Chinese will gather further experience in the medium automobile classes in order to attack the established markets.

1 min read •

Chinese prepare to attack

The development of Chinese automobile-manufacturers from local to global suppliers is based on a sophisticated strategy, says Marc Winterhoff, Director and leader of the Automotive Practice at Arthur D. Little.First and foremost they schedule to become market leaders in their own country, then appear on the emerging markets with a focus on lower price segments. Finally the Chinese will gather further experience in the medium automobile classes in order to attack the established markets.