The Museum Island, located within the center of Berlin, guarantees high-class art-indulgences, but the adjacent surroundings leave a lot to be desired.  A recent study published by Arthur D. Little states their Germany based CEO, Diethard Bühler, as saying, “the public sphere in between the buildings is particularly problematic“. Unfortunately, it is this sphere which gains importance in regard to contests about tourism flows between the European metropolises. The positive counter example, as the article explains, is Vienna’s Museumsquartier which very successfully managed to position itself as one of the top destinations for European tourists.