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Thomas Cook re-animates its brand
Seven years ago Thomas Cook closed down its Air Marin. Now the company wants to concentrate on attracting individual tourists and wants to re-animate its brand. The segment called “dynamic packaging” offers customers to configure their individual wishes and needs for their journey. Today, 6% of all bookings are packed dynamically. A recent study by ADL predicts an increase of 30% by 2015.
Seven years ago Thomas Cook closed down its Air Marin. Now the company wants to concentrate on attracting individual tourists and wants to re-animate its brand. The segment called “dynamic packaging” offers customers to configure their individual wishes and needs for their journey. Today, 6% of all bookings are packed dynamically. A recent study by ADL predicts an increase of 30% by 2015.
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