The light van market in China seems to be a long-forgotten segment for foreign OEMs. The market is mostly in low-tier cities and rural areas where customers have limited budgets. As a result, most foreign OEMs have not paid too much attention to it, despite the size of the market (around 3 million units in 2014). Yet upcoming regulation and a shift in customer usage may modify the current market landscape and open a new door for foreign players.