Winning on the E-mobility Playing Field
October 2011
How to avoid a "red" business case for "green" vehicles

In the middle of the current automotive crisis, everyone seems to be electrified. Most OEMs are investing significantly in developing e-technology and governments across the globe are rolling out plans to subsidise e-mobility. At the same time, the development of adequate business models is receiving little attention. As OEMs, utilities, infrastructure, leasing companies and service providers compete for the mobility budgets of the consumers, they all face a key question – which business models are viable on this new e-mobility playing field?