A principal is a mature and experienced professional who is able to win, plan, manage and deliver large and complex projects to clients’ satisfaction. They are recognized in the relevant professional field or industry sector as an accomplished expert, and have an extensive network of professional contacts.
The principal is a significant contributor to business development, taking lead responsibility for a substantial area of business and/or one or more key accounts, and initiating or steering sales campaigns when appropriate.
Alternatively (or in addition), the principal is the professional leader of at least one important area of the company's business, developing and applying new consulting methodologies and ensuring their rigor and relevance. The principal is recognized by colleagues as a professional authority, and acts as a guide and mentor for less senior staff.