Breakthrough Incubator
Consumer goods & retail

Creating and launching a new step-out business for one of the world’s leading food & beverage companies


A Fortune 50 CPG Company wished to create New Business Units outside its existing brands, product offerings, and consumer base in order to increase Shareholder Value. ADL was engaged to lead End-to-End New Product Development, Commercialization, and Strategy Development.


Using the ‘Breakthrough Incubator’ model, ADL led the entire process to create a new business, includin :

  • Market Landscape Assessments
  • Qual and Quant Consumer Insights
  • In-depth Technical and Scientific Analyses
  • Platform Identification and Mapping
  • Ideation and Concept Generation
  • Prototype Development
  • Brand Development and Strategy
  • Qual and Quant Consumer Testing
  • Supply Chain / Manufacturing Planning
  • Brand & Product Launch Strategy
  • Growth Strategy and Business Case


Within 2 years from project initiation:

  • 3 New Brands have been developed
  • 21 Concepts and Prototypes were quantitatively tested with over 4,000 consumers
  • 7 New Product Lines were launched

7 New Product Lines were launched