1 min read • Automotive
New sales channels: Cars from the internet
Premium car manufactures are trying to increase sales to younger customer segments. Therefore, they are in need of new ways to sell cars over the internet, where these customer segments can often be found. Anyhow, online sales in the automotive industry are still in their infancy. According to a recent study by global management consultancy Arthur D. Little, sales of new cars over the internet have just started a couple of years ago especially in mature markets. “We expect decent growth rates here” commented one of the authors.
Premium car manufactures are trying to increase sales to younger customer segments. Therefore, they are in need of new ways to sell cars over the internet, where these customer segments can often be found. Anyhow, online sales in the automotive industry are still in their infancy. According to a recent study by global management consultancy Arthur D. Little, sales of new cars over the internet have just started a couple of years ago especially in mature markets. “We expect decent growth rates here” commented one of the authors.
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