Communications: What CEOs Need to Know
Issue 2, 1992

To do their jobs well, the CEO and management team of any organization must meet the needs of several important constituencies, including their customers, employees, owners, competitors, suppliers, and the community - each of which interacts uniquely with management. The success or failure of those interactions may be determined largely by communications tools, particularly when they act as the distribution network for advanced information systems. For a "quick and dirty" test of the effectiveness of the communications tools used in your organization, we invite you to take the following quiz.