Putting water in the mainstream of your business strategy
by Joseph Place, Paolo R. Dutto, Valeria Casula
Issue 1, 2012
Strategy, Technology & innovation management

In the past, water as a resource worried only a few industries. This has rapidly changed due to the scarcity of water around the world, especially in the emerging markets. Companies now need a clear view on the role water plays in their value creation and what they can do about it. In this article the authors explain how a company can address the water challenge in a systematic, strategic and effective way.