Sustainable Innovation and Change: The Learning-Based Path to Growth
Issue 4, 1998
Strategy, Technology & innovation management, Sustainability

For companies that want to make sustainable development a reality, building organizational learning capabilities can be invaluable. Organizational learning – now embraced as a core competitive strength in successful global companies such as British Petroleum (BP), Coca–Cola, and Royal Dutch/Shell – has proven very effective in bringing about lasting change and fundamental innovation. In fact, every company interested in capturing growth through innovation and change has needed to develop critical organizational learning capabilities to meet its goals.