Viewpoint The CEO Balancing Act: Prospering in the New World of Business
Issue 2, 1995

Today, we live and work in a global economy in which companies routinely cross national boundaries to compete for markets and customers; a highly flexible economy in which companies take themselves apart and put themselves back together in new configurations; a virtual economy in which companies cooperate with competitors, sell to suppliers, and buy from customers; a knowledge economy built on brains, innovation, and speed.