Construction Trade Convergence
by Wilhelm Lerner, Bernd Hirschle

The trend towards energy efficiency, “green building” solutions, renovation or value-added services, means that previously distinct construction trades and value chain structures are beginning to converge. Established construction companies, material suppliers or technical building equipment providers: who will win the race to gain most of future market share? Is it time now for forward looking entrepreneurs to start innovating their business to outcompete their peers?