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Freemium the free product is a real money maker
According to Didier Levy, Director of the Telecom Practice at Arthur D. Little Paris, a product that is first given or rented can lead to a paid service. For instance, a mobile phone is given for free for every contract signed, you can get an I-pad if you subscribe to newspapers.
According to Didier Levy, Director of the Telecom Practice at Arthur D. Little Paris, a product that is first given or rented can lead to a paid service. For instance, a mobile phone is given for free for every contract signed, you can get an I-pad if you subscribe to newspapers.
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