The digital (r)evolution of data models
From a product-centric data model towards a “connected” and true customer orientation

Across industries the digitalization changes the way how real world is represented in company data structures. Product or channel orientation is being replaced by customer centricity:

  • Truly customer centric data view of relevant data objects (One customer with
  • an individual service portfolio of many products / services and one bill)
  • Highly tailored (individually designed and priced) customer products/services
  • … defined by Enablers of Services (regardless of origin – internally or externally)
  • Complete channel-agnostic thinking – the customer insights count, regardless of the channel
  • Open and permeable data flows on all levels for better integration with Partners and 3rd parties